Due to the shifts in the cultural and political arenas, the late 1970’s/early 1980’s was a thriving time for the Latino community in the Northeast region of the United States. Activism on college campuses was common ground. Rutgers College opened its doors to women. As the campus’ Latino population increased, it became evident that the quality of student life for Latinos was not equal to their White and Black counterparts. Furthermore, the funding for Latino groups and activities was also non-existent. Realizing a change needed to be made, Corazones Unidos Siempre/Chi Upsilon Sigma Sorority, Inc. ® emerged. The founders created an organization that supplemented the void of three necessities:
These women realized a better destiny for themselves that did not include fading into the traditional, female gender role. They were compelled to change the cultural landscape of the University, celebrate womanhood through solidarity and exemplify “Wisdom Through Education.” The change started with them: college students. Through discourse and physical demonstrations, the course of history for Latinas at Rutgers changed. Once women understood that they had a voice and that it was powerful, the small group increased and started to make an impact.