Chi Upsilon Sigma National Latin Sorority Inc. ® Announces the Creation of Social Media Ambassadors Program

By February 19, 2015 January 2nd, 2016 No Comments

New York, NY (02/19/15)- The Social Media Ambassadors (SMA) program will focus on improving Chi Upsilon Sigma’s ® brand through the use of different social media platforms. The committee will be in charge of updating CUS’s social media accounts with an emphasis on making more meaningful connections. This will be accomplished by increasing our interactions with not only our membership but also the community, potential interests, and potential sponsors/partners.

The following sisters are Chi Upsilon Sigma’s Social Media Ambassadors:

Reyna Martinez

Reyna became a sister at Alpha Chapter in the spring of 2008. She holds a Bachelor’s Degree in Latino and Hispanic Caribbean Studies and a Master of Human Resource Management from Rutgers University-New Brunswick. An active Sister for over six years, Reyna has held numerous positions within CUS, including Regional Intake Officer. Her specific areas of interest include early career management, leadership, and professional development. During her leisure, Reyna enjoys traveling, networking, and experiencing new cultures.

Cindy Herrera

Cindy is currently an undergraduate student at the Beta Delta Chapter – George Mason University. She became a sister in the fall of 2013. Her cultural background is Mexican and Salvadorian, born and raised in Annapolis, Maryland. She is pursing a degree in Criminology, Law and Society with a concentration in Homeland Security and a Minor in Intelligence Analysis.

Tiffany Gonzalez

Tiffany became a sister at Alpha Chapter in the spring of 2010. She graduated in 2014 with a Bachelor of Arts in Journalism and Media Studies from the School of Communications and Information at Rutgers University. She currently works at Burlington Coat Factory Corporate Offices as a Purchase Order Coordinator. As an undergraduate, she focused her studies in social media and gained a lot of experience interning for different companies. She is currently focusing on her personal blog, which she has picked up since studying abroad in Brussels, Belgium in the fall of 2012. She hopes that her experience will be of great benefit to the CUS SMA program.

Yaritza Diaz

Yaritza became a sister at the Alpha Pi Chapter in SUNY New Paltz in the spring of 2013. She graduated in 2013 with a Bachelor of Arts in Communications- Radio/ Television Production. Currently she is employed as a board operator for Access 1 Communications.

Joy Soto

Joy became a sister in the fall of 2009. Throughout her undergraduate years, she served as Vice-President, O.W.L.S. Coordinator and Events Coordinator. She graduated in 2011 with her Bachelor of Arts in Political Science. After graduating Joy became a member of the Philadelphia Graduate Chapter, Omega Alpha as the Public Relations Chair, and is on the national step and stroll team Seven as the Region 2 Manager. Joy Soto is the new Executive Director for the Philadelphia Youth Commission out of the Mayor’s Office in Philadelphia, Pennsylvania. She previously served as the Programs Manager for the Youth Commission since February 2013.

Cristina Diaz

Christina became a sister in the fall of 2012 at Beta Xi Chapter at the University at Albany. She graduated in 2014 with a Bachelors Degree in Journalism and minor coursework in Sociology. She is now a member of Omega Delta New York City Graduate Chapter. She is enthusiastic to serve as a C.U.S. Media Ambassador and look forward to hearing your ideas and bringing a new shine to our organization.

Jaqueline Serna

Jaqueline became a sister at the Beta Rho Chapter at Quinnipiac University in the Fall of 2013. She brings valuable experience to the CUS Social Media Ambassador program. Prior to coming on board, Jacqueline managed several social media accounts for a start-up public relations firm in Hamden, CT. Jacqueline also managed various social media accounts during her time as an intern with the Yale University School of Nursing’s Public Affairs Office and Live Nation Entertainment. Jacqueline currently works as a public relations associate at a leading investor relations/public relations firm in Norwalk, CT. Jacqueline graduated from Quinnipiac University with a degree in Public Relations and a minor in International Studies.

These sisters are the “online tour guides” for both current and future members and therefore fill a crucial organizational need. As more and more prospective members and their families are developing their perspectives on an organization based on digital content, we must ensure that the Chi Upsilon Sigma’s voice is heard and our brand is monitored. The audience for this produced content goes beyond prospective members and includes current members, Parents, Greek Advisors, other Greek organizations, and family and friends of Chi Upsilon Sigma.



Chi Upsilon Sigma ® has been in existence since April 29, 1980, incepted on the New Brunswick Campus of Rutgers – the State University of New Jersey. Our founders are 7 Latinas who had the desire to create an organization to promote leadership among the Latino community and our membership has since grown to incorporate women of all ethnicities. Chi Upsilon Sigma has devoted itself to increasing awareness amongst ourselves, and our communities about important political, social, cultural, and educational issues and servicing the communities around us. Follow us on Twitter, Facebook, Linkedin and YouTube.

NALFO (National Association of Latino Fraternal Organizations) is an umbrella council for Latino Greek Letter Organizations. The purpose of NALFO is to promote and foster positive interfraternal relations, communication, and development of all Latino Fraternal organizations through mutual respect, leadership, honesty, professionalism and education.


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